Cooper Union Building Essay Example | Topics and Well Written Essays - 4000 words

Cooper Union Building - Essay Example As the Cooper Union Centre is dedicated to the promotion of science and art, this innovative building stands for the basic values of the institute by blending scientific architectural design experiment with a creative vision for future building designs. Most of the building is lit by natural sunlight and the â€Å"green roof† of this building has won it LEED Gold rating. The design of the building attains a political overtone primarily through assimilating the spirit of Peter Cooper, the founder of the institution, who aimed at promoting free access to all, to the arts, whereas appreciation of art still at large remains an upper class vocation and privilege. It was Slavoj Zizek who took the idea of political unconscious delineated by Frederic Jameson based on the theory of Marxism, and developed it to make it a useful tool in evolving a critique of architecture. Zizek observed that â€Å"there is a coded message in an architectural formal play, and the message delivered by a building often functions as the â€Å"return of the repressed† of the official ideology.† ... This essay begins its argument in the realization that architecture is not at all an, â€Å"autonomous art† but one that exists in relation with a â€Å"complex web of social and political concerns.†8 In this attempt to find the political connotations of architecture, one has to take into account, many streams of thought as evolved by social critics and philosophers like Adorno, Walter Benjamin, Georg Simmel, Roland Barthes and so on. For example, while comparing imaginative and functionalist architecture and its progression through history, Adorno has pointed for the need of a modern aesthetics that addresses both the ends of the spectrum.9 This has to be understood in the backdrop of a market oriented architectural ideology. If the history of architecture is traced from a political angle, it can be seen that the entry of an affluent bourgeoisie reflected in architecture as â€Å"decline in craftmanship, enduring mediocrity, and the swindle of mechanical reproduction. †10 This resulted in â€Å"unmitigated kitsch† and later in an attempt to overcome this and address modern realities of capitalism, â€Å"monstrous, schematically rigid skyscrapers (began to) project out of a raging sea lacquered tin.†11 Bloch had called this trend in architectural design as non-humanely and â€Å"rendered uniform in the domineering form of the glass box.†12 Marxian analysis of architecture has taken this discourse one step further and shown how cultural artifacts, including buildings, serve to reinforce the hegemony of â€Å"commodity capitalism.†13 Hale has went on to explain this concept further citing Walter Benjamin and said that: A new architecture had evolved in iron and glass, which eroded the distinction between inside and outside space. This perfectly suited the

What may be the 'Best Practices' so far as Action Planning is Assignment

What may be the 'Best Practices' so far as Action Planning is concerned - Assignment Example Non-discriminatory policies increase the rate of work commitment (Australian Human Rights Commission 2014). Delivering real value to customers helps them realize that they are valued by the provider of services which increase customer loyalty. The more customer loyalty there is, the higher competitive edge is achieved by an organization over rival companies. This is why making wise investments in this area is highly valuable making it one of the best practices of an action plan (Bradt, Check & Pedraza 2011). Employers and employees should continually strive to enhance their organization’s image. This helps the people realize that focus is not only concentrated on maximizing profit. Rather, the organization is conscientious enough to protect its reputation also (Nagy & Fawcett 2013). Customers have more confidence in those companies which have a very healthy image compared to those which have cracks in their images. Australian Human Rights Commission 2014, Developing an effective Action Plan, viewed, 07 June 2014, Nagy, J & Fawcett, SB 2013, Proclaiming Your Dream: Developing Vision and Mission Statements, viewed, 07 June 2014,